CareerBuilder VN - Job Board

Overview & Challenges

A premier job board catering to the dynamic Vietnamese market, backed by the expertise and legacy of its US-based headquarters, CareerBuilder. With a user base of over 3 million, our platform has become a cornerstone for job seekers and employers alike in Vietnam. The journey, however, has not been without its challenges.

Undertaking a complete UX/UI revamp for such a vast user base posed a formidable task, requiring precision and innovation without disrupting the seamless experience. Upper management faced the challenge of navigating uncharted waters, lacking a clear approach to the design direction. Additionally, the need for new features to enhance product value was hindered by a management team uncertain about what to build. Transitioning from a traditional waterfall working style to an agile methodology presented cultural challenges, with little prior engagement with users. Technical complexities within the existing infrastructure resulted in pushbacks from the development team, delaying the implementation of innovative features crucial for staying competitive in the market. Despite these obstacles, my commitment to overcoming challenges and delivering an unparalleled job-seeking experience remains unwavering.

What I Did & Results

  • Overhauled the user experience for a popular job board with three million users, using research to make it more competitive and attract a larger audience.
  • Resulted in a remarkable increase of 486,000 new users and a strong Net Promoter Score (NPS) of 85, indicating high user satisfaction.
  • Introduced new features based on research, aligning with stakeholders and maintaining system stability.
  • Achieved a 20% boost in user retention and a 5% monthly increase in converting non-members to members, showcasing a strategic approach to sustained growth.
  • Improved overall product quality by proactively addressing common user issues, leading to a significant 30% monthly reduction in complaints and bug reports.
  • Demonstrated a commitment to continuous improvement, ensuring a better experience for users and solidifying the platform's position in the industry.
Client
CareerBuilder
Tools
Photoshop, Hotjar, Google Doc, Google Analytics, Google Search Console, Internal Custom CMS
Year
2019-2021
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